Hitachi has collaborated with GroupM company Motivator for the launch of their digital content material specials on content material publishing platform, FilterCopy. This partnership goals to focus on the advantages of Hitachi AC. The internet sequence consists of 5 movies which can be centred on two characters Uday and Divya, who’re shifting into a brand new residence, amid the humid climate of Mumbai.
Motivator permits shoppers to collaborate with content material companions who can ship consumer-centric and relatable content material, Dheeraj Kummar, nationwide artistic director, Motivator, mentioned. “In this collaboration we again managed to get that clearly; Hitachi air’s role in a new age couple’s life and new beginnings is seamless,” he added.
For Nilesh Shah, senior vp, enterprise planning and advertising, Hitachi, the corporate is dedicated to fixed transformation in every thing it does. “The role of content today is to drive relevant conversations for the brand. For this the route of a content special became a way to communicate not just the brand’s spirit but also speak to our audiences. We are looking forward to the way Motivator and FilterCopy teams have been able to connect the right dots and deliver premium content,” he said.
Hitachi’s mission is to contribute to society by growing know-how merchandise and Filtercopy goals to resolve individuals’s boredom by creating participating content material, Sheveeta Hegde, Head of Monetisation, Filtercopy, mentioned. “We bring this alliance together through the journey of a young married couple Uday and Divya. The scenarios in the films will resonate with the brand’s target audience and highlight the product USP,” she highlighted.
Johnson Controls-Hitachi Air Conditioning India Limited is a three way partnership firm of Johnson Controls, US and Hitachi Appliances, Japan. The firm has a worldwide presence, out of which India unit is known as Johnson Controls-Hitachi Air Conditioning India Limited. The Indian unit manufactures a variety of merchandise below the model ‘Hitachi Cooling and Heating India’, similar to room air-conditioners to industrial air-conditioners. Johnson Controls-Hitachi Air Conditioning India Limited is headquartered in Ahmedabad, Gujarat with a producing plant in Kadi, Gujarat.
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Source: www.financialexpress.com”