Hafele has launched a brand new marketing campaign aiming to redefine its place as a way of life model. The new launch is in step with the corporate’s effort to extend its attain and strengthen its model recall amongst end-customers. With Hafele’s new tagline ‘Let’s Reimagine’ the model invitations prospects to select from Hafele’s many product ranges – with a view to create or recreate their properties. The marketing campaign seeks to focus on Hafele as a way of life model that folks aspire to.
The Hafele ‘Let’s Reimagine’ marketing campaign was launched on all digital platforms in March 2022. Through a collection of movies and inspirational posts, this marketing campaign reveals how the various Hafele options deliver easiness, comfort, and adaptability to a working couple’s hectic life.
For a very long time Hafele has stood at a management place within the business-to-business (B2B) section in South Asia, Jurgen Wolf, managing and advertising director, Hafele South Asia, mentioned. “We now want to take our brand and what it stands for, directly to the end customer through our newly launched ‘Let’s Reimagine’ campaign. With this well-defined communication strategy for our brand, we are trying to visualise the many interior solutions which Hafele is offering. We are hoping that this will whet our customer’s appetite to visit one of our Hafele Showrooms where they can actually touch, feel and experience the solutions that Hafele has on offer and convince them to use our products and services.”
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Source: www.financialexpress.com”