Godrej aer has unveiled its new marketing campaign, ‘if bathrooms could talk’ for its section of loo fragrances, Godrej aer energy pocket. Conceptualised by Creativeland Asia, the marketing campaign emphasises that if loos might discuss, they might ask for Godrej aer energy pocket on account of its perfume.
For Somasree Bose Awasthi, chief advertising officer, Godrej Consumer Products Limited (India), a guest-ready rest room is a aromatic one. “When you have Godrej aer power pocket in the bathroom, that’s taken care of. The new TVC emphasises features of Godrej aer power pocket with the help of VFX,” she mentioned.
The movie reveals a dialog between objects within the rest room, ascertaining that the toilet can discuss. The dialog centres on the truth that a clear rest room displays the values of the home. And when somebody locations a Godrej aer energy pocket within the rest room, the perfume of the product lifts the spirits of the opposite gadgets within the rest room.
‘Talking rooms’ is a inventive canvas for Godrej aer, Anu Joseph, chief inventive officer, Creativeland Asia, mentioned. “The film is single-minded in its approach, and I think the communication is just as fresh,” he added.
Godrej Consumer Products, an Indian client items firm, is a part of the Godrej Group. Headquartered in Mumbai, Maharashtra, the group claims to have 1.15 billion customers globally, throughout totally different companies. The firm affords merchandise throughout classes corresponding to family insecticide, hair care, soaps, air fresheners, and moist tissues, amongst others.
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Source: www.financialexpress.com”