After a spot of two years, Goafest has returned to rejoice the highest minds within the promoting, media and advertising business. On day one, writer and media ABBYs had been introduced on the occasion. A complete of 15 writer ABBYs and 87 media ABBYs had been awarded. For Publisher ABBYs, 5 gold, three silver and 7 bronze had been awarded and 4 entries got a certificates of advantage. As for media ABBYs, 21 gold, 28 silver and 37 bronze had been introduced. For Media ABBYs, 21 Gold, 28 Silver, and 37 Bronze had been awarded.
Mindshare received the title of company of the yr whereas writer of the yr was bagged by Bennett Coleman and Company Limited.
Within media ABBYs, Lodestar UM received the Grand Prix for Mumbai Police’s ‘The Punishing Signal’ underneath the revolutionary use of the out-of-home (OOH) sub class. The gold winners additionally included names similar to Mindshare for Pepsi’s ‘Swag Se Solo’ marketing campaign underneath the revolutionary use of audio visible sub class, Lodestar UM for Amul’s TRP-shattering rendezvous with a nostalgic Ravana and the epic Kauravas underneath the revolutionary use of audio visible sub class, Madison for SaffolaLife’s ‘Poke for a cause’ marketing campaign underneath the revolutionary use of print sub class, amongst others. As for silver, a number of the winners had been Omnicom Media Group India for SKODA’s SKODA ‘3D MAPPING AT HIGHEST PEAK, ROHTANG PASS’ marketing campaign underneath the revolutionary use of audio visible sub class, Madison for Asian Paints Ace Te Shyne for his or her Chamakdaar kisse marketing campaign underneath the revolutionary use of radio sub class, Starcom India for Budweiser’s Bud for Good marketing campaign underneath the revolutionary use of social media sub class, amongst others. Within bronze, the winners listing included names similar to Mindshare for Star Sports’ India ko Roko marketing campaign underneath the revolutionary use of audio visible sub class, Mediacom for Coca-Cola’s the place there may be bonding, there’s a coca-cola marketing campaign underneath revolutionary use of audio visible sub class, in addition to others.
As for writer ABBYs, the gold class winners included Bennett Coleman and Company Limited for The Times of India’s entry The Trust of India underneath greatest advertising of a
printed newspaper/version sub-category, FCB Group India for The Times of India’s entry Times out & proud classifieds greatest promotion of a CSR /trigger associated advertising initiative in conventional or on-line house, HT Media Limited for Hindustan Times’ entry Hindustan Times- Newspaper as a collectible underneath greatest client-brand activation or show promoting innovation by a writer sub-category, Within Silver, Cheil India Private Limited for Samsung’s The First Ever Cover Photo From A Video, Jagran Prakashan Ltd for Dainik Jagran’s Leave nobody behind entry and Clothes to dye for entry, amongst others had been awarded in a number of sub-categories. As for Bronze, the winners had been Bennett Coleman and Company Limited for The Times of India’s Phirey Esho, ABP Pvt. Ltd for Reliance Trends’ Trends Saaj Parbon, amongst others.
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Source: www.financialexpress.com”