Galaxy Racer has elevated Romeo Misao to nation head for India, and Rohin Bhaumik to director, creator and expertise, South Asia. Misao was beforehand the pinnacle of promoting for India whereas Bhaumik was the pinnacle of creator and expertise. In their new roles, each of them will report back to group CEO Paul Roy. These transitions are according to the corporate’s imaginative and prescient to strengthen its give attention to the India and South Asia markets, by a extra targeted method to content material acquisition, partnerships, and IP constructing
For the corporate, India has been one of many key markets the place it has been working in direction of increasing its presence and investing in a rising variety of content material creators, Paul Roy, group CEO, Galaxy Racer, acknowledged. “With Misao and Bhaumik transitioning into new roles, Galaxy Racer India is now led by experienced duos in the gaming, esports and content creation space. I am looking forward to seeing them spearhead Galaxy Racer’s strategic initiatives in the India and South Asia markets, while supporting content creators across esports, gaming, lifestyle and entertainment,” he added.
In his new position, Misao will lead progress for the enterprise, oversee the organisation’s operations, and give attention to strengthening the model’s presence in India. Meanwhile, Bhaumik will proceed specializing in increasing the corporate’s creator roster within the South Asian market throughout gaming, life-style, and leisure. He may even work in direction of establishing enterprise relationships throughout the area for Galaxy Racer’s numerous IPs, content material acquisition and company partnerships.
For Misao, as one of many quickest rising digital ecosystems on this planet, India is a booming marketplace for esports, gaming, and life-style content material creation. “Our youth population is on the lookout for fresh opportunities which provides a brand like Galaxy Racer the canvas to innovate and create high-impact initiatives,” he stated.
India’s cultural variety lends itself to the creation of a number of content material varieties and codecs throughout a large cross part of languages, Bhaumik stated. “The last few years have seen a boom in the number of content creators in the country. While their jobs have certainly become more rewarding, the competition within the industry has made life challenging as well. This is where a brand like Galaxy Racer comes in – we believe in incubating creators from the get-go and help them realise their full brand potential. Galaxy Racer has close relationships with the creators of a region and we look forward to building more such associations here in the months to come,” he added.
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Source: www.financialexpress.com”