Flipkart Health+ has launched a pan-India promoting marketing campaign ‘Laughter is the best medicine’. The marketing campaign goals to ascertain the worth that the Flipkart Health+ app will carry ahead by means of an array of accessible choices in medicines whereas introducing the viewers to the advantages they will avail whereas selecting to purchase from the Flipkart Health+ app. Conceptualised by Lowe Lintas, the marketing campaign delves upon the considered how ‘Laughter is the best medicine’ however for all different medicines, Flipkart Health+ is the proper vacation spot. The marketing campaign sees the ‘kidults’ and builds on their conversations to carry ahead the options of the Flipkart Health+ app. The narrative of the movie highlights the model propositions of belief, worth, comfort, and selection.
For Dhruvish Thakkar, senior director, head, advertising and marketing and income, Flipkart Health+, customers face difficulties in procuring genuine medicines for persistent illnesses in rising markets throughout the nation, as per analysis. “With Flipkart Health+, consumers can avail high-quality affordable products across 20,000 pin codes. Our campaign is focused on delivering this message in the style of humour inspired from our homegrown brand – Flipkart. Flipkart’s kidults format has been very popular with the audience, and we felt it was the best way to bring out our message too through this campaign. The app will aim to address all the concerns of individual patients and scale-up the easy access of medicines for acute and chronic diseases especially in markets that are underserved,” he acknowledged.
The marketing campaign consists of two digital advert movies the place the primary one is concentrated on the japanese area market focusing on Bengali viewers, the second includes a narrative for the pan India market. The marketing campaign focuses on highlighting how the app will simplify the issue of low entry to genuine medicines throughout India.
When it involves well being, laughter is certainly the very best drugs, Sonali Khanna, govt director and head, Lowe Lintas, South, mentioned. “Our kidults campaign for Flipkart won over the target audience with its tongue in cheek humour, and broke the mould by connecting with its audience. We believe the kidults approach is just the right balance of fun and facts to get people to prioritise their health,” she added.
For Sowmya Iyer, DViO Digital, alongside the expertise backed and user-friendly interface of the Flipkart Health+ app, the advert movie collection will elevate the model proposition amongst its audience throughout geographies. “The creative team has essentially captured the local sentiment around medicine buying for acute and chronic diseases through these films which will be further amplified across our social media platforms by creating engagement, raising awareness of the Flipkart Health+ app and creating brand recall in the months ahead,” she highlighted.
Read Also: Rasna brings Chhota Bheem on board as the brand new model ambassador
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”