Durex has launched its new providing within the condoms class, Durex Intense with an advert marketing campaign. The #Intensegasm marketing campaign throws mild on feminine ‘half-gasms’ to focus on the extra wants of a girl. With this launch, the model goals to reinforce the sexual journey of a girl by means of heightened stimulation, for a, extra intense expertise. Directed by Bobby Pawar, the marketing campaign is conceptualised by Havas Group India.
The new #MakeitIntense advert movie supporting the launch highlights the necessity for added stimulation in a girl’s sexual journey to make her expertise extra intense. The advert exhibits a pair dropping out of an aeroplane mid-air and the affect of desirex gel is introduced out by means of ice crystals being shaped on the girl’s physique to focus on the cooling sensation. The movie ends along with her going ‘wow’ to convey an intense expertise.
For Dilen Gandhi, regional advertising and marketing director, South Asia, well being and vitamin, Reckitt, because the second-largest condom model in India at the moment, Durex is constantly innovating, pushing boundaries to recognise gaps in sexual relationships, and creating options to handle them. “Durex Intense is curated with ribs, dots and a unique cooling gel that enhances stimulation during sex making the experience more intense for the woman and her partner. We are positive that Intense will help women achieve an intense experience,” he said.
For Bobby Pawar, chairman and chief artistic officer, Havas Group India, Durex places feminine expertise on the forefront. “A true flagbearer of gender equality, Durex is championing bold and relevant conversations. The new #MakeItIntense film by Durex is in alignment with Havas’ Meaningful (difference, brands and conversations) philosophy where we drive creatives that bring about a change in mindsets through bold messaging. The thrill of a intense experience is brought out beautifully in this film and revels in the power of great sex every time one uses Durex Intense condoms,” he added.
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Source: www.financialexpress.com”