Brillare has unveiled its new marketing campaign ‘Don’t be #NaturalFool’. The marketing campaign goals to lift consciousness about pure, chemical free merchandise. The digital marketing campaign has been rolled out throughout the model’s social media platforms comparable to Instagram, Facebook, YouTube and LinkedIn.
The concept is aligned with Brillare’s imaginative and prescient to share trustworthy communication that provides belief amongst shoppers, Jigar Patel, CEO, Brillare, stated. “Since inception, we have made products with clean, transparent labels to deliver the right efficacy. With higher social media percolation, dermatologist recommendations have been replaced by social media recommendations and guides. This campaign helps in simplifying the selection process of products instead of listening to bloggers and brands claiming natural products. We want to create a movement to ingrain the practice of reading labels while shopping natural products among consumers,” he added.
As a part of the marketing campaign, the corporate has launched three movies highlighting three guidelines to teach shoppers to keep away from falling for false guarantees by standard manufacturers and therefore, by no means be a #NaturalFool. The marketing campaign leverages metaphor storytelling by product humanisation to provoke dialogue on studying the product again label. The three movies present dialog between two characters who signify two related merchandise from completely different manufacturers throughout private care vary.
As per the corporate, folks at the moment are beginning to search chemical-free and natural merchandise and the identical has been witnessed out there progress that spiked 3 occasions for the reason that pandemic. “Many Indian brands have been able to establish themselves and attract interest from investors. Considering the potential growth, many decade-old brands have also entered this space to stay relevant in today’s time. These home-grown brands promise local and organic products,” the corporate highlighted.
Brillare is an Indian firm that provides merchandise comparable to hair oil, face wash, face serum, face toner and physique care merchandise. Apart from premium salon chains, and the corporate web site, Brillare merchandise can be found on e-commerce platforms comparable to Amazon, Nykaa, Flipkart, Purplle and Tata Cliq.
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Source: www.financialexpress.com”