BharatPe has launched a brand new marketing campaign to advertise its Buy Now, Pay Later (BNPL) product- postpe. Keeping in thoughts the theme of ‘De Dena Aaram Se’, the marketing campaign is conceptualised to create consciousness in regards to the varied use-cases of postpe round inter-operability and instantaneous approvals. Launched with a 360 diploma method, the marketing campaign might be working for eight weeks throughout leisure, sports activities and information channels, OTT and social media.
Consumer credit score in India is underpenetrated, and restricted to few classes, Parth Joshi, chief advertising officer, BharatPe, mentioned. “It becomes important for us to promote the category and educate consumers on why they should switch to ‘Buy Now Pay Later’ and leave traditional payment modes such as credit cards. With this aim, we have launched this film to drive category adoption as well as enable growth for our product. postpe was launched with the objective of democratising credit for everyday purchases, and not just limiting to big-ticket buys. With the latest campaign around the theme ‘De Dena Aaram Se’, we have weaved in various use cases of postpe to demonstrate the usage of the product across QR, POS and online,” he added.
The advert movie positions postpe because the handy alternative, compared to the normal cost codecs resembling bank cards. The movie compares the lives of two individuals- one who’s caught in his monotonous life, not figuring out learn how to break free from it, utilizing conventional cost modes, and the second who’s main a wiser life with postpe. The movie showcases a variety of methods through which postpe makes the lifetime of the protagonist higher.
Founded in 2018, BharatPe claims to at the moment serve over 80 lakh retailers throughout 225 cities. The firm’s checklist of marquee traders contains Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital. It is to be famous that BharatPe entered the Buy Now Pay Later section with the launch of postpe in October 2021.
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Source: www.financialexpress.com”