India Yamaha Motor (IYM) Pvt. Ltd. in the present day introduced the opening of its first “Blue Square” outlet in Dwarka, Delhi. Launched beneath the banner of ‘Sawhney Automobiles’, the 3S Facility presents end-to-end gross sales, service and spares assist. The concept-driven showroom is unfold throughout 1940 sq.ft. and embeds Yamaha’s racing DNA of pleasure, type & sportiness.
The ‘Blue Square’ retailers showcase the model’s racing DNA by way of a Yamaha Blue themed inside and a visually interesting borderline surrounding the outside of the outlet.
Speaking on the event, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies stated, “As a part of ‘The Call of the Blue’ brand campaign, Yamaha is excited to announce the launch of the 1st Blue Square showroom in Delhi. The Northern region is an extremely important market for Yamaha. Through these premium outlets, we aim to offer captivating digital and personal experiences while keeping in mind the customer preferences. Our motive for every customer who steps into a Blue Square showroom, is to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. The Blue Square showroom enables our customers to check out the Yamaha accessories and apparels, providing them with a smooth buying and ownership experience.”
The premium outlet will showcase a show of Yamaha bikes adopted by real equipment, apparels, and spare elements. The ‘Blue Square’ showroom additionally incorporates a café that serves as a platform for patrons to attach with one another and achieve details about the model.
With the newly launched outlet in Delhi, Yamaha at present operates 62 Blue Square retailers PAN India. In addition to it. Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Kerala, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar and different North-Eastern States.
Source: www.financialexpress.com”