Leading tyre producer Apollo Tyres has appointed Vikram Garga as Group Head, Marketing for the Asia Pacific, Middle East & Africa (APMEA) area. He would spearhead the regional advertising workforce and can be answerable for advertising and product technique for all product classes, seller programmes, model positioning and monitoring efficiency together with gross sales.
Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres mentioned, “Vikram joins us in a senior leadership role for the region, and given his strong track record of providing strategic and operational leadership in FMCG and Automotive Industry, he would be a key asset for us going forward.”
Prior to becoming a member of Apollo Tyres, Garga was the VP and Head of Strategy, Insights and Analytics, and Innovation at Mahindra & Mahindra – Automotive and Farm Equipment Business. Earlier he was the Head of Marketing for Passenger Vehicles and Pick-Ups; he was a part of the re-launch of the long-lasting model, Thar in 2020, the place he led digital advertising transformation, in addition to the brand new Mahindra SUV technique. Garga has additionally spent a big a part of his profession with Castrol, the place he has held roles akin to VP, Sales for Industrial and Heavy Duty and Global Brand Director for the Commercial Vehicle class, amongst different nation and international roles.
The firm says Garga comes with a wealthy expertise in growing and executing Sales and Marketing Strategy and delivering worthwhile progress throughout a number of shopper centered classes. He has led innovation in class creating, developed merchandise, built-in advertising communications and activation programmes together with go-to-market technique at a world degree. He has intensive expertise in constructing international and native manufacturers throughout their life phases. Garga comes with expertise of working in multi-culture, multi-competitive environments throughout Australia, South-east Asia, China, Europe and American markets, managing international manufacturers and implementing class technique throughout B2C and B2B segments.
In his new function, Garga can be primarily based out of Apollo Tyres’ company headquarters in Gurugram, India and can report back to Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA).
“I have witnessed the company’s impressive journey from close quarters in the past few years. I am looking forward to driving and innovating the marketing strategy for best business results and creating greater value for our customers and business partners across India and new growth markets of Asia, Middle East and Africa,” added Garga.
Source: www.financialexpress.com”