TVS Motor Company on Wednesday mentioned it’s working aggressively on different sources to mitigate the scarcity of semiconductors and taking steps to enhance provides on the earliest. The semiconductor disaster has impacted the manufacturing and gross sales of premium two-wheelers and the corporate is optimistic that volumes will revive to succeed in regular ranges as soon as the state of affairs improves.
In a bid to have a bigger play within the premium bike phase, TVS Motor on Wednesday introduced its foray into the premium way of life phase with the launch of an industry-first ‘modern retro’ 225cc bike known as Ronin, with a value beginning Rs 1.49 lakh (ex-showroom).
“We will be able to grow beyond the industry, riding on the premiumisation of the products and range of products, both in domestic and international markets,” director & CEO KN Radhakrishnan mentioned.
“Targeted at new-age riders, the bike offers a combination of style, riding comfort and technology. The company has invested more than Rs 100 crore for developing this product,” he instructed a bunch of visiting journalists in Panjim.
Radhakrishnan mentioned in one other couple of years, the two-wheeler {industry} would have the ability to register double-digit development, popping out of the pandemic-induced slowdown.
According to him, the corporate is creating a brand new class and going ahead it can launch new merchandise that shall be best-in-class to additional push premiumisation. “TVS Motor has already 35 per cent of its sales coming out of premium products,” he mentioned.
During this fiscal, the corporate hopes to promote about 100,000 items. TVS Ronin shall be exported to Asia, the Middle East, LATAM and ASEAN international locations. “The launch of Ronin is a significant milestone for us,” Sudarshan Venu, managing director, TVS Motor, mentioned in an announcement. It is designed from a clean canvas to be a mirrored image of the spontaneous fluidic, versatile and multi-faceted younger rider of in the present day, he mentioned.
Radhakrishnan mentioned that the bike has an indigenisation degree of just about cent per cent. Ronin shall be obtainable in three variants. Besides, it additionally comes with an unique vary of branded merchandise and customized equipment. The fashionable retro bike options dual-channel ABS, voice help and enhanced connectivity.
Source: www.financialexpress.com”