Veteran Indian automobile company Tata Motors Ltd on Thursday launched a mobile showroom named “Anubhav”. The company has launched it with the intention of expanding its reach to rural India. Through this mobile showroom, the company will reach out to tehsils and taluks and provide rural customers with a door-to-door car buying experience.
Mobile Showroom This means that the company will design a vehicle in the style of its showroom and will take it to the areas of rural India. Tata Motors has set up such on-the-go showrooms on 103 vehicles under the “Anubhav” scheme. These showrooms will help spread awareness about the Tata Motors brand in rural India.
These on-the-go showrooms will help existing dealers to provide the home sales experience of the customers and provide information on Tata Motors products. These products include, in addition to a new range of cars and SUVs, accessories, availing various finance schemes, booking test drives and valuing existing cars for exchange, etc.
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Tata Motors says that these on-the-go showrooms will be a one stop solution for rural customers seeking information on the company’s cars, finance schemes, exchange offers and more. At the same time, they will also provide important consumer data to further improve the reach of the customers.
Rajan Amba, Vice President, Passenger Vehicles Segment, Tata Motors, said rural India accounts for 40 per cent of the total passenger vehicles sold in India.
Experience Showroom Features
These on-the-go showrooms of Tata Motors have been developed on the company’s trusted model Tata Intra V10. All these showrooms are equipped with GPS trackers and will be dispatched to Tehsils and Taluks under the guidance of respective dealerships. Different routes will be prepared for these showrooms every month, so that they can reach more and more areas.
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