Maruti Suzuki Subscribe, the programme that permits proudly owning a Maruti Suzuki automobile with out shopping for it, has accomplished two years.
An initiative for Maruti Suzuki’s consumers for a hassle-free automotive possession expertise has seen exponential progress from over 180 clients within the preliminary 12 months of launch; to greater than 1,600 clients within the subsequent 12 months.
The Maruti Suzuki Subscription program permits the client to decide from a spread of Maruti Suzuki automobiles, for a number of tenure choices at an all-inclusive fastened month-to-month rental. Once the tenure is over, the client has an possibility to modify over to a brand new automotive or avail the choice of buying the subscribed automotive.
Shashank Srivastava, Senior Executive Director – Marketing and Sales, Maruti Suzuki India mentioned “The modern consumer is living a fast-paced life, where they prefer having flexible options when it comes to buying valuable assets. With this program, we are making personal mobility more accessible to the masses. The interest shown by consumers towards our Subscribe Program has helped us grow our network from 15 cities in 2021 to 20 cities in 2022 and we shall be creating many more such milestones in the near future.”
Under the initiative the subscription choices ranging from one 12 months, a hard and fast month-to-month rental that covers insurance coverage (new and renewal), service and upkeep prices, automobile utilization prices, roadside help as nicely and a bunch of different advantages. It additionally permits to improve or change the automotive and expertise a brand new automobiles from the Maruti Suzuki portfolio.
It additionally supplies a flexibility to decide on between a White Plate Subscription and Black Plate Subscription possibility. A White Plate Subscription is one whereby the automobile is registered within the buyer’s identify and hypothecated to Maruti Suzuki’s Subscription associate. In a Black Plate Subscription, the automobile is registered beneath the business utility in identify of the Subscription Partner.
The firm has additionally launched a market mannequin for Maruti Suzuki Subscribe that served as a unified platform to supply customised automotive subscription merchandise by means of a number of companions at aggressive charges. To present engaging finance choices Maruti Suzuki has partnered with 4 companions together with Orix, Myles, ALD Automotive, and Quiklyz by Mahindra Finance.
Source: www.financialexpress.com”