Even although the semiconductor scarcity is easing, the ready interval for sure automotive fashions continues to be operating into months. The Brezza, launched by Maruti Suzuki on Thursday, has a ready interval operating into not less than 4 months on the primary day of launch for sure variants.
Maruti Suzuki opened the bookings of the all-new Brezza eight days in the past and bought 45,000 bookings until Wednesday. But the carmaker can manufacture solely 10,000-12,000 items of the Brezza monthly.
Shashank Srivastava, senior ED, advertising and marketing & gross sales, Maruti Suzuki India, advised FE that although the chip scarcity has eased significantly from its peak of September 2021, the demand has elevated sharply over the previous few months, resulting in persistently excessive ready intervals.
“As far as capacity utilisation is concerned, we are currently doing 95 per cent of our planned production. It had come down to 40% in September 2021, rising to 60 per cent in October, 85 per cent in November, 90 per cent in December, 92 per cent in January and February and 94 per cent in March,” Srivastava mentioned. “It has been in the range of 94-95 per cent in April and May.”
According to the Federation of Automobile Dealers Associations (FADA), the ready interval for sure fashions, together with Mahindra XUV700 and Thar (greater than six months), Hyundai Creta (4-6 months), Tata’s electrical vehicles (2-3 months) and most Maruti Suzuki fashions (2-3 months), has been operating into many months.
With 45,000 bookings in eight days for the all-new Brezza, Maruti Suzuki could should rethink the manufacturing share between fashions. “We would like to increase the production of the Brezza to bring down the waiting period,” Srivastava added. “With the brand new Brezza, we want to improve our market share and volumes. We are engaged on the timeline. We opened bookings solely eight days again. Considering this enormous response, we shall be discussing with our manufacturing staff (rising manufacturing).
”From April 1, 2023, onwards, the federal government has proposed to roll out Bharat NCAP (New Car Assessment Programme), beneath which vehicles shall be accorded star scores primarily based on their efficiency in crash checks, factoring within the current Indian rules and driving circumstances. Srivastava mentioned the carmaker welcomes Bharat NCAP.
“Safety is a very important criterion for us. All our products meet safety standards and some even go beyond these,” he mentioned. “In the Brezza, for instance, we have now launched greater than 20 security options and a few of these are usually not accessible in any car on this class.
”The Vitara Brezza was launched in March 2016 and was the primary Maruti Suzuki car to have been conceived, designed, and developed in India. In the SUV launched on Thursday, the identify Vitara has been dropped, and it’s simply known as the Brezza. It has been developed at a value of Rs 760 crore (Maruti Suzuki plus its suppliers).
Source: www.financialexpress.com”