Lamborghini’s fast sellout of its new $600,000 hybrid supercar is proof that rich automobile consumers are nonetheless spending, based on the CEO.
Lamborghini already has a ready listing and two years value of orders for the Revuelto, its first ever plug-in hybrid that was launched final month, CEO Stephan Winkelmann informed CNBC. The orders come regardless of the worldwide turmoil in monetary markets and banking methods in latest months.
“The resilience of our customers, with everything that is happening in the last 24 months is incredible,” Winkelmann mentioned. “We don’t see any slowdown in order intake for buying cars like ours.”
The rush of orders for the Revuelto and different supercars highlights the continued power of the rich shopper regardless of slowdowns in different segments of the buyer economic system. The share worth of Ferrari is up 27% this yr on the again of continued demand for trophy vehicles, particularly within the U.S.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
Ferrari, Bentley, Rolls Royce and different prime manufacturers reported report gross sales and manufacturing final yr.
Lamborghini produced a report 9,233 automobiles worldwide final yr, up 10% over 2021. Winkelmann mentioned it is too early to forecast 2023 manufacturing, but when orders proceed as they’ve within the first quarter the corporate can match or exceed final yr’s report.
The large query for supercar makers like Lamborghini is learn how to outline their manufacturers within the age of electrification. Prized for his or her highly effective, thundering engines, supercar makers are working to develop silent, high-performance EVs which might be distinct sufficient from Tesla and different manufacturers to command greater premiums.
Every Lamborghini mannequin launched after the Revuelto can be a hybrid, with plug-in variations of the Urus SUV and Huracan sportscar anticipated within the coming years. Lamborghini plans to launch its first totally electrical mannequin someday in 2028 or 2029.
With the Revuelto, Lamborghini utilized the perfect of each worlds, pairing three electrical motors with a brand new 6.5-liter, naturally aspirated V12 engine for a mixed 1,001 horsepower. It has a prime pace of over 217 miles per hour and may do 0 to 62 mph in underneath 2.5 seconds.
With hybridization, the Revuelto is 30% extra gas environment friendly.
Car collectors say a part of the enchantment of the Revuelto is proudly owning one of many final generations of V12 supercars to be offered and constructed.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
“The team worked hard on this car for years,” Winkelmann mentioned. “The reception of the customers is positive in two ways, because on one hand side they recognize it’s a true Lamborghini. And on the other side there is no fear about having a hybridized car.”
Winkelmann mentioned the Revuelto is more likely to promote as nicely or higher than its top-of-the-line Aventador mannequin, which the Revuelto replaces. Lamborghini offered over 11,000 Aventadors over its decade-plus life. He mentioned demand from the U.S. — Lamborghini’s largest market — has been particularly sturdy.
The China market, nonetheless, stays an unknown because the nation simply reopened from lockdown, Winkelmann mentioned, including that demand in South Korea “exploded” final yr. Central Europe and Australia have been additionally sturdy, he mentioned.
“In the U.S., California, Florida, Texas and the Northeast are always good for positive surprises,” he mentioned.
Production of the Revuelto will begin within the second half of 2023, with the primary vehicles delivered to the U.S. within the fourth quarter.
“And then next year, we go full speed and we will see how the market is moving,” Winklemann mentioned.
Lamborghini Revuelto Ambient
Courtesy: Lamborghini
Source: www.cnbc.com”