Mary Barra, CEO, GM on the NYSE, November 17, 2022.
Source: NYSE
General Motors continues to observe Twitter and consider its determination to droop promoting on the social media platform following Elon Musk’s takeover of the corporate, CEO Mary Barra informed CNBC Tuesday.
Barra stated Monday that the automaker’s determination to droop promoting in October was partially an effort to guard its manufacturers however was additionally influenced by the truth that Musk’s electrical automobile firm, Tesla, is a competitor to GM. The Detroit automaker, as first reported by CNBC, was among the many first main advertisers to pause promoting.
“Anytime there’s a major change in a company, we would look to make sure we understand what the new philosophies are going to be. Our teams are having conversations,” Barra stated on CNBC’s “Squawk Box.” “Remember it’s also a competitor. So, we want to make sure our advertising strategies are kept confidential.”
Under Barra, GM has introduced billions of {dollars} in spending to higher compete in opposition to Tesla within the battery electrical automobile phase. Automakers corresponding to GM have labored with Twitter and different social media platforms on promoting campaigns in addition to new automobile unveilings and launches.
GM’s Twitter accounts have largely sat dormant since Musk acquired the corporate: Accounts for GM and Barra haven’t tweeted or retweeted something since Oct. 27, when Musk took management.
GM stated on the time that it might droop promoting on Twitter to “understand the direction of the platform” as a “normal course of business.” Other automakers in addition to firms have since adopted, as Musk has let a number of beforehand suspended accounts again onto the platform.
Musk has made a number of adjustments to the platform since taking the helm and has stated he’s a “free speech absolutist.”
Source: www.cnbc.com”