Ex-BMW advertising head Pallavi Singh joins HeroMotocorp as the top of digital and shopper providers.
India’s largest two-wheeler producer, Hero Motocorp has appointed Pallavi Singh as head of digital and shopper providers. Pallavi Singh had beforehand labored with main automotive manufacturers equivalent to BMW India, Harley-Davidson, MG, and others.
Marketer Pallavi Singh introduced on Linkedin that her subsequent stint will likely be at Hero Motocorp. Her social media publish talked about that she can be concerned in constructing the next-generation EV platform and know-how ecosystem.
She has over a decade of expertise as a marketer and communications professional. Pallavi Singh labored with BMW India for 2 years because the carmaker’s Marketing Director, launching vital campaigns and initiatives.
Prior to this, she labored with MG Motor India because the Head of Marketing between 2017 and 2019, being an instrumental particular person in launching the model’s first product, the Hector.
Pallavi has additionally had stints with two-wheeler producers in India, the longest being with American bike producer Harley-Davidson between 2009 and 2017. She began because the Assistant Manager of Marketing, and later took the place because the Director of Marketing in 2013.
With an MBA in Marketing from the Birla institute of Management & Technology, Pallavi Singh began her automotive profession with the Japanese two-wheeler producer, Yamaha in 2007, the place she held the Assistant Manager of Marketing place for round three years.
Source: www.financialexpress.com”