Last week, Audi India launched the Audi Club Rewards programme. Loosely on the traces of air miles or lodge loyalty schemes, the Audi Club Rewards will reward clients on their each transaction with the carmaker—from shopping for a automotive to getting it serviced, and from shopping for equipment to even referrals.
“We have been offering the Audi Concierge that lets customers avail our services to plan luxury holidays, gain access to big sports events and concerts, make fitness and lifestyle arrangements, etc, but with the Audi Club Rewards we are taking a giant leap ahead,” Balbir Singh Dhillon, head of Audi India, advised FE. “Now a customer’s every transaction with Audi India will be rewarded.”Under the Audi Club Rewards, clients accrue factors after they spend and might redeem these factors on any future providers and purchases, not solely with Audi India but in addition with companion manufacturers comparable to Mont Blanc, Truefitt & Hill, Oberoi Hotels, Luxury Charters by Avion Prive, and so on. Customers can even ‘refer a friend’ for availing of Audi India’s services and products and get accelerated reward factors. “We are expanding beyond products, to become a lifestyle services provider,” Dhillon added.
Audi India’s gross sales dropped from a peak of 11,192 items in CY15 to only 1,693 items within the pandemic yr CY20, earlier than rising to three,293 items in CY21.
Loyalty programmes like these can not directly increase gross sales, Dhillon stated.“Loyalty programmes lead to brand loyalty, and this can indirectly boost sales,” he stated. “The Audi Club Rewards also includes referrals. If you refer someone and that person buys an Audi car, you will get 25,000 points, and in our ecosystem, 25,000 points equal Rs 25,000 that can be used for car servicing or getting access to a world of luxury privileges and experiences.”
Loyalty advantages
Welcome privileges: Existing house owners, new automotive patrons, and used automotive patrons through Audi Approved: plus obtain privilege, welcome reward factors, and unique companion vouchers from day 1 of becoming a member of the Audi Club Rewards.
Earning rewards with Audi: Customers can earn Audi reward factors each time they purchase a product (this consists of merchandise, equipment, automotive life merchandise like service packages and prolonged guarantee), get a service from an authorised service centre or showroom, store on-line at Audi Shop, trade or improve an present Audi, buy companion services and products from ‘myAudi Connect’, and much more.
Earning rewards with companions: Partner providers and merchandise together with {golfing}, luxurious hospitality and journey, gifting, equipment, multi-brand retail, and extra; purchases from the ‘myAudi Connect’ utility will deliver advantages within the type of Audi Club Rewards. Customers can earn factors as much as 15% of the acquisition worth within the type of Audi Club Rewards on on-line purchases with listed companion manufacturers.
Referral rewards: Customers can have accelerated earnings by referring a buddy via the ‘myAudi Connect’ app. Redeem factors: Audi clients can redeem reward factors on an array of Audi India merchandise, providers, or unique luxurious companion advantages.
Partner advantages: Customers can expertise luxurious via Audi Concierge-led curated experiences, unique holidays, luxurious buying, and extra. This might embrace staying at an unique hospitality companion property or touring on a cruise or a non-public jet. Some of the listed companion manufacturers embrace Truefitt & Hill, Oberoi Hotels, Mont Blanc, Luxury Charters by Avion Prive, and so on.
How to affix
Audi India clients can login to the ‘myAudi Connect’ App and register to be part of the Audi Club Rewards.
Source: www.financialexpress.com”