Apollo Tyres launched the brand new era of Agriculture tyres in India, referred to as VIRAT, within the presence of farmers and enterprise companions.
Apollo Tyres at present launched the brand new era of Agriculture tyres, within the presence of farmers and enterprise companions in Chandigarh, within the northern a part of India. Application-wise, the brand new ‘VIRAT’ vary is an all-rounder, with superior efficiency in each Agri and Haulage segments, and is on the market in each, entrance and rear fitments.
The new Apollo VIRAT tyre has been developed as a product with 20 lugs, which supplies a robust grip and lengthy life in each comfortable and onerous soil situations. The VIRAT vary, along with enhancing the productiveness of the tractors and lowering their downtime, additionally matches the aesthetics of the brand new tractor fashions.
While this product will cater to all of the markets, a few of the bigger ones which the corporate will particularly take a look at for this product, are Punjab, Haryana, UP, Rajasthan, MP, Maharashtra, AP and Karnataka.
Speaking on the launch, Rajesh Dahiya, Vice President, Marketing, Sales & Service (India, SAARC & Oceania), Apollo Tyres Ltd stated, “We have captured the voice of our primary customers — the Farmers, from across the country before developing this product.”
He added, “For both Agri and Haulage the primary requirement is traction, which we have benchmarked against the best in the industry. The visual appeal of the new VIRAT range matches with the aesthetic requirements of the new age tractors’ stylish designs, and the next-gen farmers.”
Apollo VIRAT affords a extremely differentiated proposition with its new lug design, distinguished lug geometry, new-gen aesthetics and superior efficiency. These tyres have extra rubber deployed within the carrying zone for even put on and longer tyre life.
The curved lug geometry and rounder groove profile in the direction of the shoulder ensures sooner mud removing from the bucket space between lugs for a stronger grip. The twin tapered lug design makes the tyre much less liable to punctures, leading to decreased downtime.
Source: www.financialexpress.com”