Road visitors accidents are the main reason behind demise for youngsters 5 years and older worldwide, in keeping with knowledge from the Centers for Disease Control and Prevention. To assist shield the lives of pedestrians – kids – 3M introduced at the moment its dedication to extend security and visibility in 100 college zones in 23 nations around the globe by 2024.
In India, 25 college zones will probably be unfold throughout cities similar to Delhi, Mumbai, Pune, Bangalore and Chennai. While the info on youngster fatality is a trigger of significant concern, it’s pertinent to notice that an estimated 472 million kids below the age of 18 years reside in India, and 27% of this youngster inhabitants is concentrated in city areas (supply: Status of Children in Urban India, 2016).
“Most fatal crashes take place during school peak hours. Creating awareness among government stakeholders about the importance of prioritizing child safety, and providing them with the knowledge and tools to achieve the same will help in creating a safe and accessible city for our children,” says Ramesh Ramadurai, Vice President and Managing Director, 3M India.
By 2030, it’s estimated that 40% of the entire inhabitants will reside in city areas. This additionally signifies that our cities will grow to be residence to an rising variety of kids within the upcoming decade. Therefore, the immense have to construct child-friendly cities which might present a protected and safe setting wanted for the expansion and well-being of youngsters can’t be ignored.
Underdeveloped roadways, a scarcity of crosswalks and poor visibility in class zones put our youngest pedestrians at explicit threat when strolling and biking to and from college. The price at which these incidents occur drastically will increase inside low-income nations and communities indicating a transparent want for change, in keeping with the World Health Organization. 3M acknowledges the urgency in addressing these risks and the necessity for safer college zones.
“3M’s commitment to improving school zone safety centres on the belief that every child deserves a chance at an education and getting to school safely shouldn’t be a barrier,” says Dr Dan Chen, president, 3M Transportation Safety Division. “Over the next two years, we will work with NGOs and government agencies to improve safety in school zones and develop a scalable model for high-risk and under-resourced communities to create safer roads for all children.”
Community collaboration
For greater than eight many years, 3M’s Transportation Safety Division has had the mission to advance transportation infrastructure and mobility globally. The set up of high-performance highway supplies and applied sciences, like Diamond Grade Reflective Sheeting for college zone signage and Pavement Marking Tape to assist enhance reflectivity and visibility for motorists and pedestrians, have helped households return residence safely.
And whereas expertise and innovation are obligatory steps to create safer highway circumstances, 3M continues to collaborate and work with communities, civic and authorities leaders, policymakers, NGOs and different organizations to assist lead change and create safer roadway methods globally.
3M Young Change Agents for Road Safety (YCARS) is an initiative by 3M India in partnership with Concern for Road and Pedestrian Safety and United Way of Bengaluru. YCARS is a program executed at faculties that empowers college students in India to design options for the zones round their faculties to be safer. 3M engineers then work to carry lots of the college students’ suggestions to life by putting in revolutionary 3M highway security options by working carefully with native highway authorities
Source: www.financialexpress.com”