On National Oral, Head and Neck Cancer Awareness Month, American Oncology Institute (AOI) has launched an consciousness marketing campaign on oral and mouth most cancers. AOI by its model tagline “We journey with you” goals to bolster their dedication to the society’s well-being. The marketing campaign goals to focus on the high-risk components related to all types of smokeless tobacco (STL) merchandise whereas creating consciousness of preventive measures.
Working on a marketing campaign regarding healthcare comes with its distinctive set of challenges which are not like some other trade, Tina Choudhury, marketing campaign model lead, CTSI South Asia, mentioned. “We must choose the right message and medium keeping the creativity intact yet very simple. Our latest campaign on Oral Cancer awareness is specially curated to close the gap between communication and relevant messaging. Tapping into the power of social media, with a right media mix, we aim to create awareness that smokeless tobacco products are not an alternative and can cause cancer. As a part of this campaign a short film ‘Kal Ki Soch’ is issued in public health interest. We are already seeing traction in the campaign, and I hope to reach to a larger set of audience to spread awareness on Oral and Mouth Cancer,” she added.
As a part of this marketing campaign, AOI has conceptualised and launched a brief movie on public well being curiosity known as Kal Ki Soch. The quick movie options two children who’re creating consciousness on the well being danger related to smokeless tobacco consumption. The digital marketing campaign is stay throughout AOI’s social media channels and additional launched in over 10 states within the type of outside and different in-house promoting.
AOI is the main most cancers hospital chain of South Asia working 16 most cancers hospitals within the area. American Oncology Institute is a wholly-owned subsidiary of the biggest most cancers medical expertise company- Varian Medical Systems, a Siemens Healthineers Company. While AOI presents greatest in school medical experience, technological superiority and repair excellence, this marketing campaign focuses on dangers related to smokeless tobacco which might additionally trigger mouth/oral most cancers. This consciousness marketing campaign aligns with the central marketing campaign concept i.e., #AOICancercare and #Wejourneywithyou.
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Source: www.financialexpress.com”