Adani Wilmar Limited (AWL) has acquired a number of manufacturers together with the Kohinoor model, home (India area) from McCormick Switzerland GMBH for an undisclosed quantity. As part of the acquisition, AWL has unique rights over the ‘Kohinoor’ basmati rice together with able to cook dinner, able to eat curries and meals portfolio beneath the Kohinoor model umbrella in India.
Kohinoor is among the trusted manufacturers which represents the flavours of India and is effectively acquired by customers, Angshu Mallick, chief govt officer and managing director, Adani Wilmar, mentioned. “This acquisition is in sync with our business strategy to expand our portfolio in the higher margin branded staples and food products segment. We believe the packaged food category is under-penetrated with significant headroom for growth. The Kohinoor brand has a strong brand recall and will help accelerate our position in the Food FMCG category,” he added.
With the addition of Kohinoor’s home model portfolio, the corporate goals to strengthen Adani Wilmar’s place within the meals FMCG class by augmenting a robust product basket with premium manufacturers together with potential to scale worth added merchandise. Additionally, it’s going to leverage the attain of the model to drive synergies for AWL throughout geographies and complement the attain of brand name ‘Fortune’ within the meals FMCG area.
As per the corporate, the acquisition will gasoline the subsequent stage of progress to AWL and widen the portfolio to cater to premium buyer segments throughout rice and different value-added meals companies. The Kohinoor model portfolio contains Kohinoor, for premium Basmati rice, Charminar, for reasonably priced rice and Trophy, for HORECA section.
Adani Wilmar Limited (AWL) is a meals FMCG firm in India providing major kitchen necessities for Indian customers, together with edible oil, wheat flour, rice, pulses and sugar. It additionally affords a various vary of business necessities, together with oleochemicals, castor oil and its derivatives and de-oiled truffles and HPC class beneath model Alife which incorporates cleaning soap, hand wash and hand sanitisers.
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Source: www.financialexpress.com”