Paints and coatings firm AkzoNobel (maker of Dulux Paints in India) has launched a brand new marketing campaign for Dulux Velvet Touch, its ultra-luxury inside emulsion model. As per the corporate, the brand new marketing campaign titled ‘Dulux Velvet Touch – feels like home’ goals to strengthen the model promise of wealthy intense colors and achieve client desire by way of its newly launched Tru Color know-how.
The marketing campaign has been conceptualised by Mullen Lintas Delhi. “As Indian consumers are increasingly spending more time rejuvenating their homes, walls have become a canvas of self-expression. Dulux India is now further empowering consumers to flourish through colours. We are presenting the all new Dulux Velvet Touch with the Tru Color technology. This is our promise of intense rich colours with ultra-smooth finish so that every living space paints a narrative as progressive as today’s consumers and ‘feels like home’,” Rajiv Rajgopal, managing director, AkzoNobel India, mentioned.
“Dulux Velvet Touch wanted to own new conversations in relationship dynamics as we make a comeback in the consumer’s mindspace, carving a contemporary space for the brand. The need for autonomy or the question to why it’s sought by a young independent woman was a fresh conversation with home at the centre of it. It was a collaboration of the right talent coming together that touches the right note,” Garima Khandelwal, CCO, Mullen Lintas, said.
According to Vandana Krishnia, head of promoting, ornamental paints, AkzoNobel India, the ‘Velvet Touch – feels like home’ marketing campaign provides a brand new dimension of emotional join that resonates with the developed customers of in the present day. “The contemporary story of the father and his independent daughter has home, love and the magic of Dulux Velvet Touch at the centre of it. We have purposely pushed the visual look with a bold palette of Razzberries and Paddlewheel Grey.”
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Source: www.financialexpress.com”