SHIB Developers announced the partnership on Twitter and wrote “Announcement: @JRichmondstyle x @Shibtoken is ready for Fashion Week.” She continued, “John Richmond partners with Shiba Inu for great fashion collaboration!”
Not only this, Shiba Inu is also doing a lot of advertising in Team Milan regarding this partnership and upcoming collections. As WWD reports, the SHIB team has also affixed the SHIB logo on the city’s ‘1825’ tram, taking permission from the city council of Milan to advertise.
SHIB’s tweet also reveals that the John Richmond x Shib collection will include 10,000 NFTs, and will be released in the second quarter of this year.
The report further says that NFT’s physical collection will be showcased on the John Richmond runway during Milan Fashion Week in September at a show called “Legends Live Forever”. The collection will now be offered as a ‘see now, buy now’ (watch now, buy now), and will be made available at the brand’s flagship stores and e-commerce platforms in Milan and Shanghai.<!–
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