Netflix has revealed that the free subscription plan will be available only on Android. With this initiative, the streaming platform hopes that users will finally sign up for a paid plan.
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Netflix, one of the world’s largest and most popular streaming platform, has announced to offer free subscription to its mobile plan in Kenya. With this, users in the market will get the facility of streaming TV shows and movies on the platform. A Reuters report said that behind this strategy is to increase its presence in the African market.
Netflix has revealed that the free subscription plan will be available only on Android. With this initiative, the streaming platform hopes that users will finally sign up for a paid plan that offers more content across all genres. The free plan offers access to some popular TV shows and movies, including Money Heist, Bridgerton and the African series Blood and Water. The good thing is that there are no ads in the mobile plan.
netflix free mobile subscription plan
In an official blog post, Cathy Konk, Director of Product Innovation at Netflix, said, “If you’ve never watched Netflix before and many people in Kenya haven’t subscribed, this is a great way to experience our service.” Kathy Konk adds, “If you like what you see, it’s easy to upgrade to one of our payment plans so you can enjoy our full list on your TV or laptop too.” The video streaming platform will be rolling out across Kenya in the coming days. The start and end date of this free offer has not been revealed yet.
Netflix is in full preparation to increase users
With this initiative, Netflix aims to add subscribers in all new markets. To attract customers in Africa, video streaming platform Queen is also investing in localized programming, including Sono and Ziva. It has also partnered with production studios in Nigeria.
In addition, Netflix is working on expanding to countries like India and competing with other streaming platforms including Zee5, Amazon Prime Video, Disney+ Hotstar. It offers four subscription plans in India including Rs 199 mobile, Rs 499 basic, Rs 649 standard and Rs 799 premium plan.
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