Technology company Google India has emerged as the most attractive employer brand, followed by Amazon India and Microsoft India. This information has been found in a survey. According to Randstad Employer Brand Research (REBR) 2021, Google India continues to perform well on the parameters of financial health, strong reputation and attractive salaries and benefits. Amazon India is at number two, followed by Microsoft India.
Infosys, TCS, Tata Steel also included in the list
In the list of Top 10 Most Attractive Employer Brands for 2021, Infosys is at number four, Tata Steel at fifth, Dell Technologies Limited at sixth, IBM at seventh, Tata Consultancy Services at eighth, Wipro at ninth and Sony at 10th position.
Along with this, the survey has revealed that this year has also seen a change in the attitude of the employee, where the balance between work and life has become as important as financial compensation while choosing the employer. The research took the votes of more than 1,90,000 people, who are ordinary citizens between the ages of 18 and 65 years. These include 6,493 companies from 34 countries. It puts forth the views of the employees.
The research found that work-life balance (65 per cent) outstripped attractive salaries and benefits (62 per cent) among job-seekers in India as the most important thing to look for when choosing an employer. This is followed by COVID-19 suitable working environment (61 per cent) and job security (61 per cent).
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Vishwanath PS, Managing Director and Chief Executive Officer, Randstad India, said that the parameters that job seekers look at while choosing an employer have undergone major changes in the past few years, especially after the pandemic, so it is important for employers to take care of themselves. There has been a big change in the idea of branding. He further said that now job seekers see those jobs, organizations in which their value is understood and where the environment is according to their objectives.
(Input: PTI)
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