Stormzy has sparked a rapturous response on-line with the shock launch of a brand new 11-minute music video that includes a plethora of cameos together with Usain Bolt, Jose Mourinho and Louis Theroux.
Mel Made Me Do It is the rapper’s first solo effort in almost three years and its sharp, twisting rhymes put his songwriting prowess and supply on full present.
Including no refrain or hook, the shock launch on Thursday night time triggered an instantaneous outpouring of acclaim on-line and racked up greater than half 1,000,000 views on YouTube inside hours.
Much of the preliminary pleasure on social media centered on the looks of Mourinho – and reference to the favored meme of the soccer supervisor’s “if I speak I am in big trouble” remark.
But there was additionally widespread reward for cameos from an array of pioneers of Black British tradition, together with Gabrielle, Ian Wright, Jazzie B, Malorie Blackman, Trevor Nelson, Dave, JME and a tribute to late SBTV founder Jamal Edwards.
Stormzy opens the monitor with him in a theatre, saying: “I’ve been the goat for so long I guess it’s not exciting when I win.
“So after all, they do not like me, I’m the king”.
The first verse additionally features a attainable reference to fellow rapper Chip who has launched a collection of so-called diss tracks aimed toward Stormzy.
Stormzy would not namecheck him, merely rhyming: “Aight, inform me why oh why would I reply to him?
“I leave him hanging like Kyrie on the rim, hm”.
Despite not being talked about by title, Chip posted a tweet seemingly in response, asking: “Why am I trending.”
The video goes on to function Olympic 100m sprinter Bolt watching a talkshow on TV wherein Jonathan Ross and Zeze Millz interview Stormzy alongside Theroux and runner Dina Asher-Smith.
As he sits on the couch saying “We don’t tell lies”, Louis Theroux – himself the topic of rap-related meme – chimes in they usually each add the subsequent line: “I think the kids call it no cappin'”.
Later, the video incorporates a shot of Stormzy standing with Mourinho – each holding fingers to their lips – and samples a well-known clip of the previous Chelsea supervisor wherein he says: “I prefer really not speak, If I speak I am in big trouble.”
Another line incorporates a homage to a different member of hip-hop royalty, Lauryn Hill.
“Word to Lauryn, I will die on this Hill,” says Stormzy, over a pattern of the legendary artist saying “heebie jeebies” from the 1996 Fugees basic Ready Or Not.
The reception on social media was virtually common in its reward, with many suggesting the artist had chosen to showcase his capacity as a rapper after his big recognition in recent times drew accusations this had been overshadowed by his standing as a pop star.
Reacting to the video, author and poet Musa Okwonga stated: “Stormzy’s new track is incredible. He has never rhymed this well. Outstanding use of patterns and flows, and that video is an immediate classic. My goodness.”
Popular YouTuber Jon Denton stated: “Is that Usain Bolt? Jonathan Ross and Zeze Millz? Oh my god, Stormzy has gone clear. He’s gone clear.”
Source: information.sky.com”