Piramal Pharma Limited’s Consumer Products Division as we speak introduced the launch of a brand new marketing campaign, Pakda Pakdi with model ambassadors Kareena Kapoor and Saif Ali Khan for its child care model, Little’s – Comfy Baby Pants.
“Our new range of Little’s – Comfy Baby Pants is designed with benefits focusing on the comfort of the baby. These features like 12 hours absorption and wetness indicator also helps parents to ensure the hygiene of their children. Through this campaign, we are happy to continue our existing relationship with Saif Ali Khan and Kareena Kapoor for the launch of our new campaign, Pakda-Pakdi that resonates well with new parents, promising to keep their child comfortable at all times,” Nitish Bajaj, CEO, Piramal Consumer Product Division, stated.
The marketing campaign goals at highlighting the entry of Little’s cozy child pants into the mass markets with the launch of its singles pack thus making it inexpensive and accessible to new dad and mom. The marketing campaign, ‘Pakda pakdi khelna Little’s ka kaam hai, aur baaki choti choti cheezon ka khayal rakhna Little’s cozy child pants ka’ attracts consideration to a toddler’s consolation want throughout their nap time in addition to their lively play time. As per the corporate, the brand new product providing by Little’s diapers goals to supply the cottony comfortable consolation with out leakage to the lots, addressing the child care wants.
“New parents often feel anxious about not knowing every little thing when it comes to baby care. It is of utmost importance for a child to get proper sleep and also to be comfortable during their active wake hours. Hence, it is critical for parents to find a diaper that provides cottony soft comfort and does not leak. I am continuing my association with Piramal’s Little’s brand that addresses this key need of child comfort,” Kapoor acknowledged.
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Source: www.financialexpress.com”