Mamaearth, the FMCG model from the House of Honasa, has launched its newest nationwide tv commercial for the Onion vary, that includes actor Sara Ali Khan and Vihaan Samat. The TV industrial highlights the manufacturers’ ideology of bringing the normal efficacy of onions as one of the best pure resolution for hair fall.
“Onions extract has been an age-old remedy for hair fall and has been used in our household for generations. While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and cumbersome. At Mamaearth, we realise the importance of these traditional recipes and are bringing together the best of nature and science, in convenient yet effective solutions for skincare and haircare needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and they come forward and choose nature’s goodness with us and our products,” Ghazal Alagh, co-founder and CIO at Mamaearth stated.
Conceptualised by Korra Worldwide, the TVC captures a enjoyable banter between two associates together with capturing the essence of the model’s distinctive proposition.
“It’s not every day that one gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an everyday slice of life story, where consumers struggle to find practical and doable solutions to their hair loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from generations yet delivered in a modern avatar. Looking forward to more great work together and helping MamaEarth build a deeper connection with the consumers,” Gaurav Nabh, founder and director of Korra added.
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Source: www.financialexpress.com”