JSW Steel has unveiled its new marketing campaign ‘Always Around’ to focus on the central position JSW Steel performs in on a regular basis lives. As per the corporate, the marketing campaign is aligned with JSW Steel’s positioning as a most popular client model. According to Parth Jindal, JSW Group, the core thought for the marketing campaign was to showcase our model philosophy in a up to date method. “Steel is all around us and as consumers, we do not realise how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualised to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights,” he added.
Conceptualised by Ogilvy, the campign will probably be rolled out in an episodic method by means of a 360-degree Integrated marketing campaign together with TV, digital, OOH and so forth. The inventive movie goals to showcase the assorted purposes of JSW Steel in a fascinating and entertaining format by means of the “Claymation” idea. The movie exhibits blue and crimson colored clay blocks continually altering kind to mirror the versatile nature of metal. The movie ends with the formation of the JSW Steel brand from the identical items of clay with the tagline ‘Always Around’, indicating the ever present presence of JSW Steel.
“JSW Steel has invested heavily in technology and always provided differentiated products to its customers. Our unwavering focus on sustainability, diverse product portfolio and superior service has enabled our customers to confidently use JSW Steel in a plethora of applications. The multi-edit campaign brings alive the universal impact of JSW Steel in an aesthetically appealing format,” Jayant Acharya, deputy MD, JSW Steel mentioned.
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Source: www.financialexpress.com”