Fintech firm BharatPe, has rolled out its new model marketing campaign Hai Yakeen. Conceptualised across the energy of goals and tenacity of offline retailers and SMEs, the marketing campaign goals to have a good time success tales of the resilient group of entrepreneurs of Bharat, throughout a variety of industries. The TVC has been directed by ad-film director, Anupam Mishra.
For us, ‘Bharat’ stands for the indomitable spirit, can-do perspective, and the tenacity to carry change, Parth Joshi, CMO, BharatPe, mentioned. “This is the reflection of millions of merchants who are silently marching forward to shape the nation and are the soul of Aatmanirbhar Bharat. Their dreams, aspirations, efforts, and innovative thinking can be seen everywhere; every street, every corner, every city- across the country. BharatPe was designed with the intent to empower these millions of offline merchants who play an integral role in building new India. With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are committed to build products that will empower millions of offline retailers and SMEs in the country,” he added.
Designed with the target of showcasing the eagerness of small offline companies, the movie crafts tales of six small enterprise homeowners and highlights how they fulfilled their huge goals with resilience, progressive pondering and laborious work, the corporate mentioned. “The film also establishes the trust BharatPe has in the high growth potential of the offline merchants, while helping them with best-in-class fintech products that are enablers in their growth story,” it added.
Along with the TVC, BharatPe will probably be working a 360 diploma marketing campaign throughout TV, OTT and digital media. The marketing campaign will probably be stay for 4 weeks.
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Source: www.financialexpress.com”