Telecom operator Vi, on Wednesday, introduced the launch of its ad-tech platform – Vi Ads – an AI/ML pushed ad-tech platform, that provides entrepreneurs a programmatic media shopping for platform that’s ROI centered. “Digital revolution in India has led to innovation and significant growth in the ad-tech industry, thereby, also increasing the volume of investments in the industry. Generating content and programmatic media buying on customised platforms will be the new normal. As the Digital Adex juggernaut moves ahead unabated, Vi aims to participate as a major player in multibillion dollar Indian advertising industry,” the corporate stated.
With our programmatic platform – Vi Ads, we’ll tackle two of the most important challenges confronted by entrepreneurs right this moment – genuine insights and enhanced attain, Avneesh Khosla, CMO, Vi stated. “Firstly, it offers marketers the benefits of unique audience segments, interest groups and targeting parameters derived using Vi’s deep insights of our consumers built on opt-in data. Secondly, it allows advertisers to not only reach their chosen audiences over Vi’s own digital media like Vi App and Vi Movies and TV app, but also on external third party programmatic media and traditional channels of SMS and IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach out to the right target group,” he added.
As per the corporate, Vi Ads shall be media agnostic and empower entrepreneurs to interact with Vi customers on exterior media channels and writer companions of Vi Ads. Additionally, Vi Ads will supply a self-serve interface enabling entrepreneurs with full management of their campaigns from marketing campaign arrange, monitoring marketing campaign efficiency to driving marketing campaign insights.
The Vi Ads Platform has been inbuilt partnership with TorcAi, a worldwide supplier of viewers infrastructure and programmatic options. For Rohit Verma, CEO, TorcAi Digital, this partnership, and the event of the Vi Ads platform, will allow Vi to attach their huge shops of buyer insights with advertisers, and publishers, to ship the correct message, on the good time. “We look forward to a long relationship with Vi and welcome the opportunity to deliver world-class products and technologies that will continue to revolutionise the way data is used to better engage with consumers across an ever-evolving digital backdrop,” he added.
Read Also: Centre to watch output feed of multi-system cable operators
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”