Bathware model Hindware has launched its new marketing campaign ‘Swag Se Refresh’. The marketing campaign options Punjab Kings’ cricketers Shikhar Dhawan, Mayank Agarwal and Liam Livingstone. Recently, the corporate partnered with the IPL franchise because the affiliate sponsor for the continued season. As a part of the partnership, Hindware brand may be seen on the group’s helmet and cap. The marketing campaign can be promoted throughout media platforms together with TV, digital, on-line, social media channels.
For Sudhanshu Pokhriyal, chief govt officer, bathtub and tiles enterprise, Brilloca, cricket transcends all boundaries and brings India collectively. “Over the years, IPL has emerged as a celebration of the sport and cultural moment for cricket fans in the country. To further our marketing strategies, we are launching the new campaign, ‘#SwagSeRefresh’ along with Punjab Kings to build an engaging connect with our audience during the IPL season 2022,” he acknowledged.
“The ongoing IPL season presents an opportunity to connect with fans and customers, especially to build recall with our new brand logo for Hindware Italian Collection,” Charu Malhotra Bhatia, vice-president, advertising, Brilloca Limited, added.
The marketing campaign promotes the performance-led options by Hindware Italian Collection because the three cricketers take a bathe submit a tiring match and name out, ‘sweat se toh naha liya, par kabhi swag se nahake dekha kya?’
Brilloca, makers of the model Hindware, is a constructing merchandise firm. Brilloca has a portfolio of manufacturers throughout the worth chain akin to Queo – the posh model, Alchymi – the super-premium model, Hindware Italian Collection and Hindware – the premium manufacturers. Brilloca additionally homes ‘TRUFLO by Hindware’, plastic pipes and fittings enterprise. The firm is current within the premium and super-premium tiles enterprise with model ‘Neom- Neo modern Tiles by Hindware.’
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Source: www.financialexpress.com”