FreshToHome has launched its new marketing campaign #NoShortcuts that includes model ambassador Ranveer Singh. The marketing campaign highlights FreshToHome’s dedication to ship meat and seafood with out taking any shortcuts. Additionally, FreshToHome has not too long ago revamped its packaging id. The new packaging id resonates with the model’s dedication of ‘owning the source’. The marketing campaign has been conceptualised by Ogilvy, whereas the visible and packaging id has been developed by Action and Company. The marketing campaign is reside on TV, print, radio, out of doors, social media and digital platforms.
The firm started its journey with the will to search out secure and hygienic fish and meat to devour, Shan Kadavil, co-founder, FreshToHome, mentioned. “That’s the core of everything we do. We take no shortcuts and believe it’s the small, steady steps that make all the difference. Through our campaign, we strengthen our platform stance of making only those products available that are without any growth inducing hormones, artificial preservatives, chemicals. And, to deliver this message, we have Ranveer Singh on board as the brand ambassador. We believe in only selling products that we ourselves deem fit to consume, and therefore ensure that these are responsibly raised and sourced. Understanding our consumers’ concern of ‘freshness’, we list only those products that are directly sourced from farmers and fishermen, eliminating middlemen,” he added.
The marketing campaign consists of two movies to ship the model message. The movies showcase Singh enjoying the character of a slimy salesman who tries his finest to promote progress hormones and formalin to folks at FreshToHome. However, he realises that FreshToHome takes no shortcuts in procuring and promoting merchandise to its customers.
For Harshad Rajadhyaksha and Kainaz Karmakar, CCOs, Ogilvy India, The firm stands for recent fish and meat that’s free from any type of chemical substances and preservatives. “They don’t sell products that use growth-inducing hormones, or sell meat with antibiotic residue. From this truth, we arrived at the #NoShortcuts campaign. He’s a salesman who is constantly trying to sell dubious products,” they said.
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Source: www.financialexpress.com”