Britain has prepared a ‘masterplan’ to deal with obesity, will be rewarded for reducing weight, PM Johnson will also take part

Sir Keith Mills will also keep an eye on those plans around the world, which have proved successful in keeping people fit and ‘Better Eating’.

Britain’s plan to tackle obesity (symbolic photo)

As part of Britain’s plan to tackle the obesity crisis, families can track their fruit and vegetable intake through an app. This information was given in a report. The scheme, which will be launched by Prime Minister Boris Johnson in January, will also offer rewards such as free tickets to the exercise. Boris Johnson will be an important part of this plan as he himself is trying to lose weight.

These drastic measures are aimed at tackling the UK’s dismal obesity levels, which are among the highest in Western Europe. Looking at the statistics, one in three adults is overweight or obese and one in three children are at that level by the time they leave primary school. Under the plans, family supermarket spending will be monitored and rewards will be given to those who reduce their caloric intake and buy more fruits and vegetables.

weight attributed to covid

According to the Telegraph report, people who increase their exercise by participating in events or walking to school will get points on the app. These points can be used for exchange discounts, free tickets and other incentives. The scheme has come to the fore after the prime minister blamed his weight for his serious Covid illness last year.

A Whitehall source said that a whole team in Downing Street is working on this and the prime minister feels that we cannot accept it as before and now we must deal with it. According to the information, Johnson has been on a very strict diet and exercise program and it is likely that he will play a leading role in taking this entire campaign forward.

Will have an eye on successful plans around the world

Sir Keith Mills, who founded the Air Miles and Nectar customer loyalty programs, is advising the government to develop ‘incentives and rewards to support people to eat better and move more’. He will also look at schemes around the world that have been successful in keeping people fit and eating better. This includes Singapore’s nationwide physical activity program, which aims to encourage people to do more physical activity for money. The new app will be based on an app developed in the Southeast Asian nation.

In early July, it was announced that 11 areas around England had been targeted for weight loss, as part of the government’s war on obesity. Due to the level of overweight youth, local authorities have been selected to conduct weight loss trials on 6,000 children. Obesity is a risk factor for many chronic diseases including type 2 diabetes, cancer and mental health issues.

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Shehnaz is a Corporate Communications Expert by profession and writer by Passion. She has experience of many years in the same. Her educational background in Mass communication has given her a broad base from which to approach many topics. She enjoys writing about Public relations, Corporate communications, travel, entrepreneurship, insurance, and finance among others.
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