Apple Insider has told in its report that, Apple’s Search Ads are continuously running in more countries, but the Chinese version has additional conditions.
Apple Search Ads
Apple’s advertising platform Apple SearchAd is now available in mainland China, but advertisers may need to obtain state approval and licenses before using it on the App Store. This information was given in media reports. Apple has expanded its advertising program Apple Search Ads to China, which means developers and advertisers can now serve App Store ads to users in the region.
AppleInsider reported in its report that Apple Search Ads are continuously running in other countries as well, but the Chinese version has additional conditions. Advertisers and businesses need to be approved as this is first seen by AppInChina. Apple’s guide to advertisers warns that they must provide company chops – a kind of official stamp – to any firm using the platform.
According to analyst Ming-Chi Kuo, Apple will launch two 6.1” iPhone models (low and high end) and two 6.7” iPhone models (low and high end) next year. The new lineup could feature under-display Touch ID a 48MP wide-camera pic.twitter.com/KoWVYBzn90
— Apple Hub (@theapplehub) June 23, 2021
Apple also lists examples of what documents government entities may need to authorize different types of advertisements. For example, advertising games would require a value-added telecommunications business license, among other requirements. AppInChina claims that most of the licenses are given to companies that are 100% Chinese owned.
There are exceptions for joint ventures, where Chinese companies control more than 50 percent, and AppInChina proposes to use its Chinese licenses and partner with non-Chinese firms.
It is also likely that Apple will begin requiring these licenses to publish iOS apps in China within the next few months, as they have already done with Game Approval Numbers (ISBNs), AppInChina said.
(IANS)
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