Facebook And Tiktok
Short video platform TikTok has emerged as the most downloaded non-gaming app worldwide with over 59 million installs in September 2021. According to Sensor Tower, the country with the largest number of installs was China’s Douyin with 16 percent of users, followed by the US with 12 percent of users.
Facebook was the second most installed non-gaming app worldwide with over 51 million installs last month. The countries with the most Facebook installs were from India at 29 percent, followed by Indonesia at 7 percent. Instagram, WhatsApp and Messenger rounded out the top 5 most installed non-gaming apps worldwide for the month.
Meanwhile, Tencent’s PUBG Mobile was the highest-grossing mobile game worldwide for August 2021, with gamers spending around $270 million on it, leading to a growth of 4.7 percent from August 2020.
About 61.4 percent of PUBG Mobile’s revenue was from China, where it is localized as Game for Peace, followed by the US with 9 percent and Turkey with 6.5 percent. Honor of Kings from Tencent was the second highest-grossing mobile game worldwide for August 2021, with $256.2 million in gross revenue, leading a year-on-year growth of nearly 3 percent from August 2020.
Tiktok crossed one billion active users
Tiktok has crossed the one billion active users worldwide. The ByteDance-owned video-sharing platform said it had about 55 million global users as of January 2018. By December 2018, this number increased to 271 crores and by December 2019 to 50.7 crores. TikTok said its biggest markets are the US, Europe, Brazil and Southeast Asia, even though its parent company ByteDance has its head office in China.
Last year, the Indian government said it had banned 59 apps developed by Chinese firms, including ByteDance’s TikTok and PUBG Mobile. Out of concern that these apps were involved in activities threatening national security.
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