YouTube has got a big setback from Tiktok here. The company has left behind YouTube in viewing time here. Even after the arrival of YouTube shorts, people are using Tiktok more.
Tiktok’s performance continues to improve
Users of short video making platform Tiktok now spend more time watching content every month than YouTube users. According to app analytics firm App Annie, TikTok overtook YouTube in the US for the first time in August last year and by June 2021 its users have watched more than 24 hours of content per month, compared to 22 hours and 40 minutes on YouTube.
As reported by The Verge, the gap is even greater in the UK as TikTok overtook YouTube in May last year. Users now watch around 26 hours of content in a month, compared to less than 16 hours on YouTube. The figures only include viewership on Android phones, so may not be representative of mobile users as a whole, the report said.
YouTube still leads in overall time spent, no doubt as TikTok has around 700 million users compared to its two billion users. Renamed Douyin in China, excluding iOS users and app users, YouTube still ranks number one among social and entertainment apps in terms of time spent on Android phones, with TikTok at number five in the first half of this year. Is.
According to data from App Annie, users spend more money on YouTube in both iOS and Android worldwide (except for Android users in China). Last year, the Indian government said it was banning 59 apps developed by Chinese firms, including ByteDance’s TikTok, over concerns that the app was involved in activities threatening national security.
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