The company said that, it is further strengthening the philosophy of its brand, Stop at Nothing. At the same time, this move of the company further strengthens the connection of the brand with the customers.
Tecno launches its phones at a very low price
Global smartphone brand TECNO on Tuesday launched its first exclusive retail outlet in the national capital to enhance the shopping experience for its customers. Located at TECNO branded Laxmi Nagar metro station in East Delhi, which is one of the busiest mobile cluster markets in Delhi. The outlet will house TECNO’s most popular smartphones across its product portfolio such as the camera-centric CAMON series, the powerful POVA series and the full-fledged Spark series. Some of the products available at the exclusive retail outlet include TECNO POVA, CAMON 16, SPARK 7 series among many others.
Arijit Talpatra, CEO, Transsion India, said in a statement, “Brand TECNO’s first exclusive retail store is an addition to our over 50,000 multi-brand retail outlets, allowing customers to touch and feel their favorite TECNO products before making a purchase decision. will allow to.
The company said that in line with the brand’s philosophy of ‘Stop at nothing’, this is another step by Techno that reinstates the company’s commitment to not only deliver a seamless retail experience, but also the brand’s engagement with its target audience. also strengthens. This unique retail experience by TECNO will also help in increasing the brand awareness and engagement with its users along with the daily audience commuting through the metro station.
Earlier this year, the brand TECNO has also taken several other initiatives reiterating its commitment towards the Indian market. Some of these initiatives include the appointment of Bollywood actor Ayushmann Khurrana as the brand ambassador as well as the rebranding of the Techno Marol Naka metro station in Mumbai.
The brand’s recent milestone achievement of over 11 million units sold in India is a testimony to the fact that TECNO is successfully catering to the sensibilities of its Indian audience. According to a recent Counterpoint report, the company has already consolidated its position in the top ‘Top 6 Smartphone Brands’ club in the Rs 5,000 to Rs 10,000 segment in India.
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