TCS will help enhance its core OTT platform to leverage AI and machine learning to deliver personalized experiences to customers across devices.
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Tata Consultancy Services (TCS) on Tuesday said it has entered into a strategic partnership with SonyLIV, India’s leading OTT streaming platform, to help build an innovative business model enabled by digital technologies and enhance customer experience.
The partnership will leverage TCS’ next-generation digital capabilities, global expertise, domain knowledge and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets, the company said in an exchange filing. TCS will help enhance its core OTT platform to leverage AI and machine learning to deliver personalized experiences to customers across devices.
It will also help SonyLIV to use data and insights to monetize content and generate new revenue streams. In addition, TCS will leverage its Innovation Lab to set up a world-class Experience Design Center, where it will be able to rapidly prototype and help Sony Liv launch new best-in-class features before market. Will setup independent Agile model.
Danish Khan, Business Head, Sony LIV, Sony Entertainment Television and Studio Next said, “We are delighted that TCS has joined us. We will work closely with the TCS leadership team in India, the US and the UK to enhance the user experience of SonyLIV. In addition, we look forward to harnessing TCS’s global talent reach, infrastructure and global centers of excellence to drive innovation that will improve engagement and deliver an enhanced consumer experience.”
Ujjwal Mathur, Country Head, TCS India, said, “Through this partnership, TCS will bring its superior domain knowledge to the media and OTT industry along with world-class technology capabilities to enable Sony Liv to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience.”
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