Retaining online players over a long period is a significant challenge most gaming companies face. While different gamers have varying reasons for playing or abandoning games, an online gaming company must work diligently to maintain performance as close to 100% uptime as possible to prevent backlash from users.
Considering how fast the online gaming industry is developing and how competitive the industry has become, each online gaming company is trying to be different to attract more gamers.
In this article, we will look closer at strategies used by iGaming companies to attract and retain Indian gamblers.
Accepting rupee payments
Online gaming companies that accept rupee payments have higher chances of retaining Indian players than those that don’t. This is because players who, for example, play online casino in India Rupees avoid unnecessary, costly exchange fees that may occur during withdrawals and deposits.
It also reduces the chances of the players losing their money altogether. Since most casinos focusing on Indian gamers fix their bonuses in the Indian rupee currency, it makes it easier for the players to understand the rewards and what they’ll get.
Offering localized games
India has about 420 million online gamers, the second largest to China, and this number is set to see higher growth by 2025. Online gaming companies can leverage these numbers for potentially more solid revenue streams. Integrating cultural themes is an effective technique online gaming companies use to dominate the Indian online gaming market.
Many online casinos offer Indian-themed slots, such as Pearls of India, containing India’s beautiful culture, special features, amazing graphics, and realistic sounds to create an immersive playing environment.
Providing exclusive games
Online gaming companies that provide excellent, popular games exclusively to their players are more likely to retain them. While offering these games isn’t cheap or easy, it’s a perfect option for online casino operators to boost player retention rates.
Offering plenty of games
Since the inception of the iGaming industry, many online games have been developed. This has allowed online gaming companies to offer a wide range of games based on the analysis of player preferences and their experience. Players get bored and may even lose interest when playing the same games repeatedly.
Online game options, including live casinos, slot games, table games, and more, allow players to keep trying new things. This keeps them interested, increasing retention rates and boosting the gaming companies’ bottom line.
Issuing bonuses and promotions
The gambling industry is very competitive, making it hard for brands to cope, primarily the new ones. Online gaming companies offer bonuses and promotions to retain and attract new players. Offering favorable bonuses is an excellent way for these companies to attract and retain players. Successful companies offer no deposit, cashback, or free bet bonuses. Online gaming companies also ensure their bonuses are appropriately calculated and paid on time to prevent players from leaving their sites.
Offering VIP programs
VIP programs are an excellent way for gaming companies to reward players for their time in their online casinos. With these programs, gamers earn points by participating in tournaments, through deposits, and other actions the provider deems valuable. The gamers can move up through a VIP program’s tiers to earn better benefits at each level.
Ensuring excellent user experience
User experience and satisfaction are significant online gaming factors that can help providers retain or frustrate players. Online gaming companies looking to keep players provide solid customer support while ensuring their site is easy to navigate. They also ensure that their gaming sites are mobile-friendly and have a fast load time for a good user experience.