According to the IDC report, after a slow start in the April-June quarter, after the relaxation of the lockdown, companies have gained tremendous momentum in terms of selling phones and in three months a total of 34 million smartphones have been sold.
After the relaxation in the lockdown caused by the Corona epidemic, the smartphone market has once again gained momentum and companies have sold tremendously. IDC released the report and informed that India’s smartphone market started on a slow note in the middle of the second wave in the April-June quarter, but as the recovery came, smartphone sales grew by 86 percent year-on-year and The companies sold a total of 34 million (3.4 crore) units.
The accelerated growth of the online channel has resulted in a record share of 51 per cent with a massive growth of 113 per cent. On the other hand, as per IDC’s ‘Quarterly Mobile Phone Tracker’, the offline channel has been affected by weekend curfew and partially open markets (with odd/even schemes) in many areas during May and mid-June.
Navkendar Singh, Research Director (Client Devices & IPDS), IDC India said, while 2021 is expected to see single-digit growth, this year is likely to see a decline as compared to the same period last year. With reduced demand, uncertainty around the third wave, persistent supply constraints, and rising inflation rates, the downside continues to grow.
Demand for MediaTek and Qualcomm based smartphones continues
Still, a rebound in 2022 will be possible with upgraders in the low mid-price segment, Singh said. The market for 5G devices will remain supply-based, with new offerings expected in the coming months, with feature phone migration (announced by Reliance Jio) and better supply. MediaTek-based smartphones continued to lead the sub $200 segment with a 64 percent share, while Qualcomm continues to dominate the US $200-500 segment with a 71 percent share.
These smartphone companies won
Xiaomi led with an impressive growth of 84 percent. Xiaomi has a 40 per cent online market share with almost 70 per cent of its shipments in online channels. While Samsung was in second place, the lowest annual growth rate among the top 10 sellers was recorded in the second quarter at 15 percent. Apart from this, Vivo company ranked third with 57 percent annual growth. The report says that Realme has overtaken Oppo for the fourth place with a shipment growth of 175 percent annually.
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