Madhav Sheth, Vice President and Chief Executive Officer, Reality India and Europe said that the company is targeting to achieve the minimum target of 6 million units this Diwali.
After the successful launch of the Realme GT 5G series, the company aims to become the number one online brand by selling at least 20 to 30 million devices in total this year. The company recently entered the super-competitive laptop market in India with the launch of two smartphones, the Realme GT 5G and the Realme GT Master Edition 5G.
Madhav Sheth, Vice President and Chief Executive Officer, Realme India and Europe, said, “We are confident that users will love the Realme GT 5G series. Overall, this year Realme aims to deliver at least 20-30 million (2 to 30 million) devices to meet the market demand, Sheth said. This Diwali, there is a minimum target of 60 lakh units which we are aiming to achieve.
The GT Master Edition smartphone is available in three storage variants – 6GB+128GB, 8GB+128GB and 8GB+256GB, priced at Rs 25,999, Rs 27,999 and Rs 29,999 respectively. On the other hand, if we talk about the Realme GT 5G, then this phone comes in Dashing Silver and Dashing Blue in 8GB+128GB storage variant, which is priced at Rs 37,999, along with dual-tone leather design variant, Racing Yellow, and 12GB+256GB variant. The price is Rs 41,999.
According to Madhav Seth, with the launch of the Realme GT 5G series, the company aims to disrupt the premium segment with segment-leading offerings. With the launch of the Realme GT 5G series, we are able to further complete our smartphone portfolio, which will surely benefit the entire brand. This is a solid step towards our goal of becoming India’s Top 3 Brand and No. 1 Online Brand this year.
He also mentioned that, currently, the company plans to focus on the most popular clamshell model, which has come from its research and community interactions. There are two-in-ones and other interesting form factors, but until there is a demand for it from our consumers, we will stick with the clamshell model, Sheth said.
Meanwhile, the recently launched Realme Book (Slim) laptop comes in two versions. The 11th generation Intel Core i3 processor with 8GB+256GB costs Rs 44,999 and the 11th generation Intel Core i5 processor with 8GB+512GB costs Rs 56,999.
Sheth said, laptops, tablets and many electronic brands are playing a more important role in people’s lives in the post-pandemic era. We have received many requests from customers to launch laptops. He said, although we have not done this to offend any brand, we found that most of the products launched in the Indian market are either too expensive or do not sport up-to-date features. We think this should change.
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