The PCO India brand has joined the top 3 online smartphone players in the country in just 10 months. Its POCO X2, POCO M3, POCO X3 phones have been liked a lot.
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Smartphone brand POCO India said on Monday that it had registered a huge growth of 300 percent in the first quarter (Q1 2021). Now it has become the fastest growing brand in the country.
The Poco India brand has now joined the top 3 online smartphone players in the country in just 10 months. Poco India country director Anuj Sharma said, “Our inclusion in the top 3 in the online smartphone space in just 10 months was a testament to the love and trust we have received from our fans and consumers. This belief has helped us achieve another milestone by achieving the highest growth among the top 10 smartphone brands in the first quarter of 2021. ”
Last year, POCO X2 became the best-selling smartphone on Flipkart under the price segment of Rs 15,000 to Rs 20,000 in March within a month of its launch and POCO X3 as one of the best phones under the 20K segment Managed to create an image. Running on affordable models like POCO C3 and M3, POCO continued to consolidate its online position.
The company has informed that POCO M3, launched in February this year, sold 500,000 units within 45 days of launch. Anuj Sharma said, “As we are moving into the market, our goal is to focus on making the best and attractive offers without compromising on the quality of the device.”
Anuj Sharma said, “In Tech, there is no such thing as a legacy brand. Apple or Samsung are still relieved today, the reason is that they continue to launch great products every year. The reason Xiaomi is still in the discussion is that they have introduced products like Mi 11 Ultra or Mi Mix Folder. ” He said that it is necessary to keep updated with the changes in order to remain relieved. Only one type of strategy does not work.
Poko’s future plan
Poco is working with a limited audience. Its products are sold online only. It has no retail presence. Regarding each of these aspects, Anuj Sharma says that offline expansion will not be done at the moment. Hopefully things will be back to normal soon. On the team expansion, he said, “The expansion is going on, but we are taking it at a slow pace, adding it as per requirement.”
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