Nothing will launch its first smartphone, the Nothing Phone 1, in India quickly, probably alongside international markets. Ahead of launch, the London-based shopper tech startup led by OnePlus co-founder Carl Pei has revealed that the Phone 1 will likely be bought on Flipkart, similar to its debut product, the Ear 1 wi-fi earphones. Pricing, availability, and accomplice incentives will likely be introduced nearer to launch which is slated for later this summer season.
“From selling out Ear 1 in under two minutes during our first Flipkart sale to breaking into the top three brands in the premium true wireless earbud segment in our debut quarter, we have demonstrated that India is excited for a new consumer tech brand to emerge from a stagnant industry,” Manu Sharma, Vice President and General Manager, Nothing India mentioned, including “we want to continue this successful partnership streak with our highly anticipated smartphone Nothing Phone 1 which I am certain will disrupt the smartphone space as we know it.”
Nothing introduced the Phone 1 earlier in March 23, throughout a digital occasion known as “The Truth.” The telephone will likely be powered by an unspecified Qualcomm Snapdragon chip and boot Nothing OS, a proprietary working system primarily based on Android.
“As a customer-centric platform, we always bring new innovative products and brands that fulfil ever evolving customer aspirations,” Ajay Veer Yadav, Senior Vice President, Flipkart mentioned. “We are delighted to bring Nothing’s much awaited Phone 1 to Indian consumers, and we are confident that it will be another exciting milestone in the smartphone industry.”
O2 will, equally, be the unique community accomplice for Nothing within the UK whereas in Germany, Telekom Deutschland would be the unique operator for Phone 1 with prospects getting the choice to buy it each on-line in addition to offline. Nothing is predicted to announce extra such partnerships, sooner or later.
Software will likely be one of the vital extremely anticipated options of the Nothing Phone 1. Pei was instrumental in shaping one of the vital revered Android skins, OxygenOS, at OnePlus earlier than leaving the corporate final yr. It appears, he’s bringing the identical imaginative and prescient to Nothing giving the worldwide tech fanatic group one other shot at getting the “best of Android.”
Nothing isn’t going after OnePlus, although. Rather, it desires to change into “the most compelling alternative to Apple.”
Watch this house for extra protection round Nothing and the Nothing Phone 1.
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Source: www.financialexpress.com”