By Shruti Dhapola
Imagine an app by means of which you would e book a cab, order grocery from the native store, and chat with your pals, all whereas watching a fast net collection. Sounds like rather a lot? Well, that’s precisely what tremendous app MYn desires to attain, although with a singular tackle person ‘privacy’.
“User behaviour has changed. Today, it is a no-brainer to tell a person that they can book a cab on a smartphone or buy something via an app. Our task is not to change user behaviour or educate users on utilities. We are taking a horizontal approach and creating value for multiple stakeholders,” mentioned AS Rajgopal, founder, MYn. Rajgopal, who beforehand helped discovered NxtGen Data Centre and Cloud Technologies, pressured that the intent is to develop “one single app which can handle most of the tasks performed by other apps.”
The app has no advertisements, and even the maps platform utilized by it was constructed from scratch. The purpose: MYn sees Google Maps as compromising person privateness. “We don’t manipulate user data. Targeted advertising actually manipulates user data,” he mentioned, underlining that they don’t gather any person knowledge. However, MYn does gather data corresponding to title, KYC particulars, the gadget’s geographic location, the person’s {photograph} (if shared), handle, matters of curiosity, relationship standing, gender and date of delivery. Many social media apps gather this type of knowledge, however the rub lies in how they retailer and hold it protected. MYn claims they aren’t sharing any knowledge with advertisers.
“The phone number is never shared with anyone else, not even the person you chat with. We have patented a seven-character ID called MYnID through which all interactions happen. We don’t have a single database where we store even profile pictures,” he claimed, including that every one knowledge stays encrypted. MYn has 4 sections, every concentrating on a unique phase. There’s MYWorld which has a social feed expertise. There’s MYTV which has content material generated by creators, together with net collection, films, and so on; the equal of any OTT platform. Then there’s MYLocal, which has native shops, eating places, and choices to hail cabs and autos. Finally, there’s the MyOwn part – just like WhatsApp, the place customers can chat with their pals.
“Currently, we have 10,000-plus taxis and autos in Bengaluru. We have 10,000-plus stores and aim to get to 3,50,000 stores. Users can buy products or services from our app. About 400 college students are acting as our brand ambassadors,” he defined.
According to Rajgopal, the corporate plans to get extra retailers, cab drivers, and so on. on board because it expands its providers. Currently, the cab-hailing and native commerce choices are restricted to Bengaluru. “In Bengaluru, taxi drivers are actually asking customers to book their ride on MYn, since they don’t have to pay any commission. For the users, it’s a great benefit because there is no surge pricing,” he mentioned.
Regarding content material which is put out by creators on the app for consumption, corresponding to net collection, MYn mentioned it’s moderated for social acceptability, being rated “according to age.” The massive problem for MYn, nevertheless, can be to persuade customers to surrender different apps and change to its platform. Rajgopal is assured that the ‘privacy’ worth provided by the platform will do the job. The firm plans to increase its providers to seven extra cities by August.
Source: www.financialexpress.com”