Xiaomi led the Smart TV market in India with a 14.3% share, newest information reveals. Launched earlier this yr, the Redmi Smart TV X43 contributed to 7% of Xiaomi’s complete gross sales. The Chinese producer was adopted by Samsung with 13.1%, whereas LG, OnePlus, and Sony took third, fourth, and fifth positions, respectively.
India’s Smart TV shipments rose 33% on-year throughout the first quarter, Counterpoint Research information reveals. The Rs 10,000-Rs. 20,000 band captured over 40% share within the general TV market. TVs with 43-inch screens and above are witnessing a rise in market share as individuals shift to larger screens. The analysis additionally discovered that India’s good TV market was largely offline pushed with 69% shipments.
According to Counterpoint’s IoT service, India’s general Smart TV market reached its highest-ever stage at 89%.
Counterpoint Senior Research Analyst Anshika Jain stated: “…Brands are putting more emphasis on the display aspect as there has been an increased preference for bigger display sizes.”
“The display size range from 43 inches to 54 inches now contributes to almost one-third of the total smart TV shipments in India. In addition to this, an increasing number of models are being launched in the market with OLED and QLED technologies to enhance the user experience.”
LG had an general market share of 8%, whereas OnePlus and Sony took 7% and 5%, respectively.
The information additionally confirmed that Realme was some of the sought-after manufacturers within the sub-Rs 20,000 section. TCL’s Smart TV shipments rose 58% on yr.
Counterpoint stated the elevated desire for Smart TVs, mixed with on-line gross sales, are the most important progress drivers. Affordable costs and new launches from main manufacturers, coupled with reductions and promotions, additionally boosted gross sales.
Talking in regards to the value vary in India, Counterpoint Research Analyst Akash Jatwala stated: “The contribution of the premium TV segment (>Rs 30,000) grew 68.6 percent YoY from 23.5 percent in Q1 2021 to 33.6 percent in Q1 2022 as brands are launching more products in the segment with enhanced features such as Dolby Support, better speakers, OLED/QLED display and bigger screen sizes. Due to this, the average selling price increased 10.8 percent YoY in Q1 2022.”
Smaller manufacturers similar to BPL, Haier, Sansui, and Toshiba additionally rose throughout the quarter.
Source: www.financialexpress.com”