Xiaomi has overtaken Apple to lead the wearable (fitness band) market with a 19.6 percent share of total shipments in the second quarter of 2021.
According to a market report by Canalys, Xiaomi has overtaken Apple in wearable shipments in the second quarter of 2021. According to its data, the global wearables market registered a modest 6 per cent growth in shipments with 40.9 million units in the quarter ended June. However, Apple has secured the top rank in the smartwatch segment by health margin. The report said that the demand for smartwatches in this quarter has overtaken the demand for fitness bands which has been continuing since Q4 2020.
Xiaomi has overtaken Apple to lead the wearables market with a 19.6 percent share in total shipments in the second quarter of 2021. The report states that Xiaomi’s performance was strengthened by the launch of the Mi Band 6, while India was not one of its major markets in the initial global launch. Cynthia Chen, Research Analyst at Canalys, said, “The performance of Xiaomi’s basic watch also helped the company to increase shipments of its wristwatches to 1.3 million units this quarter.
Apple shipped 7.9 million units and held an overall market share of 19.6 percent for the second halving. Huawei retained the third position with China, helping it to boost its shipments with 3.7 million shipments and a market share of 9.2 percent.
Apple ahead in wrist watch segment
In the wristwatch segment, however, Apple continued to be the top vendor in shipments with a sizable gain for 31.1 percent market share in the second quarter of 2021. It was followed by Huawei with 9 percent and Garmin with 7.6 percent market share. Samsung and Google’s recent launch of the Samsung Galaxy Watch 4 series, as well as the Wear OS 3 development, helped Samsung achieve an annual growth of around 85 percent to be fourth in smartwatch shipments in the second quarter of 2021. Its market share was 7 percent. In contrast, Huawei recorded a drop of about 33.9 percent in shipments, ranking second in terms of wristwatches.
Jason Low, Research Manager, Canalys, said, “Vendors are trying to make a huge generational leap forward in smartwatch technologies. They are improving basic features like user experience and battery life, developing their own special UI, leveraging their ecosystem to attract new and updated usage.”
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