Carrying forward its success story in India, popular smartphone brand ITEL has launched its stunning television series on Monday before the festive season. The aim of launching it is to establish its penetration in the customers and market and to provide a better experience to the consumers. Itel has increased the reach of people in the direction of technology by making their mobile phones and smart gadgets available at affordable prices.
The brand has launched six new TVs under three series – I, C and A.
TVs ranging from 32 to 55 inches are being made available in the range of Rs 8,999 to Rs 34,499. This portfolio is included under the company’s Make in India initiative.
Itel’s entry into television shows that it is now moving from ‘Magic in every hand’ towards ‘Magic in every home’. The company has already proved itself in the mobile phone industry and has also launched some smart gadgets in the TV segment.
Arijit Talpatra, CEO of Transsion India, said in a statement, “With the brand’s philosophy ‘Magic in Every Home’, ITEL is now on the verge of bringing products that are affordable, quality and advanced technology. Look at every house. This will provide a better experience of watching TV and entertainment by sitting together in homes.”
He went on to say, “This portfolio is being targeted for the first time TV buying customers as well as those who are thinking about their digital lifestyle without compromising on the quality and the best experience of their entertainment.” In keeping with the desire to upgrade from CRT TV, this proves that every home in the country is now going to have a magical experience. ”
He adds, ” We are sure that this range of ITEL television will be able to redefine the viewing experience and fulfill the desire of entertainment in India. ”
The company has said that its I-series smart TV has been designed in such a way, to take the level of entertainment in the house to a different level.
The ITEL i-Series 4K Ultra HD TV is available in two variants – i5514 IE and i4310 IE for Rs 34,499 and Rs 24,499 respectively.
They are also available in two more versions – the first 43-inch Full HD i4314 IE and the second 32-inch HD Ready i32101 IE. Their price is Rs 21,999 and Rs 11,999 respectively.
The ITEL i5514 IE HD Smart TV is 4K Ultra HD, which comes with A Plus grade panel, super-bright display, 8 ms response time and 4000: 1 contrast ratio.
Its frameless design gives it a bezel-less and sleek look and is available to customers with a premium offer for Rs 34,499.
The ITEL i5514 IE comes with Dolby audio with an output of 20 watts and is equipped with electroacoustic sound technology to offer surround sound, with multiple audio modes. It gives users a theater-like experience.
It has been claimed to have a special sports PQ mode so that you will feel the pictures on the screen as if everything is happening in front of you, the speed of the characters or things will be very smooth on the screen. This will make the experience of watching any game twice as fun.
The TV is powered by a 64 bit 1.0 GHz quad-core A53 processor, which also features 1.5 GB of RAM and 8 GB of storage. It comes with Smart OS 9.0, cleverly designed with interfaces (UI) to ensure ease of use.
Another feature of this ITEL Smart TV is ITEL CAST, which helps users to easily cast their phone, tablet, or laptop. You can also enjoy watching your favourite content on the TV’s big screen from your connected device.
Itel said that the purpose of making its C series has been to make the Internet TV experience accessible to everyone at an affordable price.
Priced at Rs 9,499, the ITEL C3210 IE HD television comes in a metal frame with an ergonomic narrow bezel packing. Its picture and quality is amazing with 35mm slim design. This feature is being provided with the help of different display modes present in it.
The price of ITEL A3210 IE Soundbar LED TV in A Series has been kept at Rs 8,999. It is present with HD Ready with ultra-bright display. Its response time is 7 ms and it also has an A grade original panel for better viewing experience. Taking the quality of listening to the next level, this TV comes with 16 Watt output.